About Us

(based)®, was founded in 2020 as an effort to make it easier for others to adopt or incorporate plant-based products and lifestyle choices into their day-to-day. 

MISSION

To bring awareness to more modern, plant based products, practices, and perspectives.

VISION

Through community-based efforts and partnerships with MWBE businesses, (based)® looks to deploy transformative strategies by which sustainable lifestyle practices can be openly and willingly adopted. 

The ultimate goal is to provide fully plant-based or highly-recyclable products, including its packaging, and to do so with as little waste and pollution as realistically possible.